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IPG Media Economy Report

on November 29 | in Editorial Designs | by | with Comments Off

IPG Media Economy Report : Editorial- and Information-Design for the first Media Economy Report for IPG Mediabrands and their strategic global media unit MagnaGlobal. Informed by the global resources of IPG MEDIABRANDS, this inaugural Media Economy Report contains an overview of the forces influencing value in the media marketplace, Q&As with three industry leaders, and Magnas point of view on how advertising stakeholders in the media value chain—media owners, agencies, and advertisers—can leverage market disruptions to achieve the greatest possible value.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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About the Author:

Mike Chliounakis is the social media manager and editor for Cloudie Network. He is currently studying Advertising and Marketing Communications in London Metropolitan for his first BSc.

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