Helvetica was a project at The University of Portsmouth. The project was for my dissertation in which I explored, ‘has Helvetica created a fixed image of Swiss design and become a victim of it’s own success’. I choose the topic because I have a huge passion for Swiss design and I wanted to explore how a global giant such as Helvetica has affected it. I spent a lot of time researching the topic as well as interviewing Massimo Vignelli, Eric Spiekermann and Hans Dieter Reichert for their opinion on the topic. I found the project very interesting and it he and helped enrich my knowledge of the subject area. The original dissertation was wire bound in which I received a 1:1 for my work. I later personally pursued the project further by creating a designed book about my work. It was printed on 148gsm Mohawk Superfine Eggshell Ultrawhite paper, for a natural uncoated look. Check out Leo’s Portfolio.
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