This is a project about the great brands of the modern world which have build quite a history for themselves as the years went by . They have switched the slogans of the firms amongst themselves, the goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest companies. This project is by Stefan Asafti.
Stefan is a photographer and a self-taught designer with professional experience in web design for more than 7 years.Currently studying Bachelors in Video – Photography (graduating in June of 2012) at the University of Art and Design Cluj-Napoca, Romania.After graduating Computer and Mathematics High School, he decided to follow his dream and that was the one where he will become an artist; and so he did.He loves photography and uses tons of combinations which he can apply in his photography and graphic design works. His design concepts are characterized mostly through honesty.
With all his work he’s focusing on the human being and its feelings. He’s always searching for uniqueness and sincerity in everything he creates – from a very commercial work to an artistic project. He’s trying to create interpretative art. He loves to have a background story for every image; nothing can come out in front of the viewer without a reason and a solid idea/concept.His Bachelors project will be a very illustrative one.
Like all the work he’s doing, he’ll stand out this time for bringing two different mediums together as an artwork project extremely personal. It will be published in July for all the audience. His work was featured on various websites like, Abduzeedo, Behance, Trois Couleurs and Logo Design Love.